鶹ýAV

Project

Gus Murillo

He/Him

Senior Director, Brand and Content Marketing
GANNETT

PROJECT: Here For It

Here for it. Are You?

PROJECT: Here For It

The “Here For It” brand campaign, running from now through the end of 2022, was a bold step to build awareness of local journalism and the unique value our publications provide their local communities. This campaign sparks conversation about our role in each city by showcasing our journalists, copywriting with bold declarations of our mission, and highlighting local storylines. Pilot markets for the campaign include Nashville, Tennessee (The Tennessean), Austin, Texas (Austin American-Statesman) and Phoenix, Arizona (azcentral.com | The Arizona Republic).

How would you describe this project in one word?

Brave

How did the idea for this project originate?

The phrase ‘Here For It’ is used across social media to express enthusiasm and support. We took this colloquial phrase and leveraged it as our rallying cry for the campaign. Not only does the messaging platform tap into culture, but it also provides a platform for us to communicate our purpose and value, touching on all the ways local journalism helps create a better home.

What is unique about this project?

From lighthearted local jokes to bravely written declarations of the power and obligation of journalism, this campaign elevates the conversation about local journalism. We are more than just a conduit to information. We are also a tool for the community members to improve their city. Our local newsrooms tell the stories that need to be told, even when it shakes up the institutions of power or requires tough decisions to be made.

What was your favorite part about working on the project?

Being on a team of all women (plus Juan, who is amazing) has been a surreal experience. I am surrounded by powerful and diverse women who have dominated the media industry. I look up to every person on my team and admire them for each unique quality they provide to our family. This team empowers me to work hard, hustle, and gives me the motivation to put my all into every project they give me.

Shout out to #Team鶹ýAV

Marketing
Sarab Al-Jijakli | Michael Hilliard | Evan McGee

Creative
Spencer Mandell | Leigh Quindara

Austin Newsroom
Manny Garcia | Briana Sanchez | Madlin Mekelberg | Kirk Bohls | Eric Webb | Matthew Odam

Nashville Newsroom
Michael Anastasi | Stephanie Amador | Marcus Dowling | David Plazas | Drake Hills | Arcelia Martin | Melissa Brown

Phoenix Newsroom
Greg Burton | Diana Payan | Dana Scott | Mary Jo Pitzl | Stacey Barchenger | Andi Berlin

Check out the campaign

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